11/24/2023 0 Comments Linkedin about us templatePro Tips: GIFs can be effective alternatives to overused words and phrases that people are tired of hearing. Instead of following up with an all-too-common “Hey, I’m checking in…”, use humor to create an element of surprise! Jack shared with me that 25% of his prospects (whom he did not hear from the first time) will respond after receiving his follow-up GIFs. Happy to help my friends out with (free) advice. If you’ve been planning to, check out what I / we do: Ideally, this value add should help create quick, actionable wins and include a customized touch. For Travis’s audience, this value add is a website review or a quick discovery call to brainstorm ideas to build a new website.įor a content writer, a value add could be a content analysis (e.g., how to optimize a current blog post).įor an SEO agency, a value add could be a 15-minute SEO website audit recorded on video. Next, introduce your service with a clear value add that resonates with them. Pro Tips: Only send this to your 1st-degree connections, especially those who fit your ideal client profiles (e.g., business owners based in Thailand, like Travis’) and with whom you’ve built a proper relationship. What made it even more effective was that he sent it only to people who already knew him - this explains why he could jump straight into the big “ask”. Travis’ pitch matched his prospect’s state of mind (i.e., upgrading a website). Travis Bennett, Founder of Studio Digita, sent 42 messages and converted three contacts to paying clients. P.S.: I’m trying to find out where other experts in our are at on this right now. Who knows, their answers might even help you uncover priceless insights about your target audience!
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